
Mayo 2026
Apertura
Mayo 14
·
08:30 - 09:00 hrs
The Future of the Americas: Opportunities and Challenges
Mayo 14
·
09:00 - 09:40 hrs
Keynote speaker

John Price
Managing Director - Americas Market Intelligence
Leading the Next Era of Growth in LATAM
Mayo 14
·
09:40 - 10:20 hrs
Keynote speaker

Athina Kanioura
CEO Latin America / Global Chief Strategy & Transformation Officer - PepsiCo

Meet the New Latin Consumer
Mayo 14
·
10:20 - 11:10 hrs
Keynote speaker

Álvaro Cárdenas
President - Diageo Latin America & Caribbean - Diageo

Gretel Lanner
Regional Senior Vice President LatinAmerica - Edgewell

Felipe González
CEO - Nestlé Colombia
Break
Mayo 14
·
11:10 - 11:40 hrs
Collaborative Disruption — When Partnership Becomes Strategy
Mayo 14
·
11:40 - 12:25
Keynote speaker

Diego Ospina
Director of South America

Cristina de Melo
Vice President of North America, Caribbean & México - LATAM Airlines
Speaker

Alvaro Luque
President & CEO - Avocados From Mexico

Winning Consumers Through Culture & Entertainment
Mayo 14
·
12:25 - 12:45
Keynote speaker

César Jaramillo
Co-Founder & Chairman of the Board - LatinUs Beauty
Path to Purchase
Mayo 14
·
12:45 - 13:30 hrs
Speaker

Juan Diego Valdés
Corporate Marketing and Sustainability Manager - Falabella

Charly Maltagliatti
Pan-Regional Client Partner - Meta


Vitor De Angeli
Head of Product Solutions & Operations - TikTok
Work Lunch
Mayo 14
·
13:30-15:00 hrs
Consumer-Centricity in Action: From Insight to Execution
Mayo 14
·
15:15-16:00
Keynote speaker

Andy Murray
CEO - BigQuest Advisory

Winning in Store: The Power of Execution
Mayo 14
·
16:00 - 16:45 hrs
Speaker

Rifka Bernstein
VP Sales, Americas

Juan Saravia
CEO & Founder - Ohla.ai

Marcela Cárdenas
Head of Sales Capabilities - Kraft Heinz
Welcome Drinks
Mayo 14
·
17:00 - 19:30 hrs
Preguntas frecuentes
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