It’s Official! Tom Muccio, Renowned Pioneer and Author of Collaborative Disruption, to Be Keynote Speaker at the 3rd Latin Consumer Summit

The 3rd Latin Consumer Summit, taking place on May 8-9 in Miami, United States, is proud to announce Tom Muccio as its keynote speaker.

Tom Muccio is celebrated for revolutionizing the relationship between Procter & Gamble (P&G) and Walmart, establishing a groundbreaking model of strategic collaboration that transformed the industry. During his tenure as Senior Customer Strategy Officer at P&G, he introduced an innovative approach based on trust, information sharing, and transparency. This transformative vision laid the foundation for a successful global alliance between Walmart and P&G in the late 1980s, a collaboration that continues to serve as a benchmark in the sector.

Muccio’s impact is documented in his influential book, Collaborative Disruption, which Doug McMillon, CEO of Walmart, describes as essential reading for business leaders. His approach has also been immortalized in a Harvard Business School case study, featured in business programs at universities and schools worldwide.

At the summit, Muccio will deliver an exclusive masterclass, sharing practical strategies for implementing effective collaboration models between consumer goods companies and retailers. Attendees will learn how to maximize profitability, optimize consumer experiences, and achieve extraordinary results through strategic collaboration.

Join the 3rd Latin Consumer Summit to gain key tools for redefining the relationship between brands and retailers with innovative strategies and a global impact focus.