The Latin Consumer Summit, an event organized by the Ohla group, has positioned itself as a strategic meeting to analyze the transformation of the consumer in the region; promoting reflection on trends, challenges, and opportunities in the sector.

Antonio Monckeberg, CEO of Ohla, in an interview with Insider Latam states that the Latin Consumer Summit is not just an event, but has become the main regional community of knowledge, content generation, and exclusive networking focused on the consumption and retail industry in Latin America.

Since its launch three years ago, it has evolved to become a space that connects executives and companies from different countries to share insights on consumption habits, brand building, and business strategies.

“There are many local spaces in different countries, but this is the only one that truly connects the industry at a regional level, creating a network for exchanging ideas, trends, and insights concerning the Latin consumer,” adds Monckeberg.

With topics such as economic instability or the impact of new technologies like AI; the Latin Consumer Summit has gathered former presidents, founders of unicorns, consulting leaders, or regional presidents of mass consumption companies and retail chains.

A community with purpose

The growth of the Latin Consumer Summit has been on the rise year after year, transitioning from a single event in Miami to a regional circuit of six meetings known as Chapters. These smaller editions take place in different capitals of Latin America: Bogotá, Mexico City, Lima, Santiago, and Panama City, where recently more than 100 executives debated the changes in today’s consumer.

“Since the first edition we have maintained a purpose, from the Ohla Group we want to sponsor the largest and best community of content related to the consumption and retail sector, where the best insights, reflections, and opportunities to evolve each of the business strategies can be found, whether it’s the logistics of a brand, how to better serve the consumer, or the approach from retailers,” explains Monckeberg reiterating that “the collaboration generated within this community is very valuable.”

Retail Media: key strategy

Monckeberg also emphasized that due to the profound changes in consumer behavior; driven by factors such as information overload or technological transformation, today more than ever brands must be consistent in their strategies to connect with audiences.

In this sense, he mentioned the growth of Retail Media, which impacts the consumer throughout their shopping journey, both in digital and physical environments. He claims that this strategy offers a new opportunity to generate revenue and especially connect with the consumer from an omnichannel strategy, allowing for a significant return on investment.

“Retail Media areas are looking to capture that data, that information on how consumers move, not only in the physical store but also in the digital space. Today, a large part of their advertising budget is being directed towards Retail Media,” he notes.

With a growing community and an agenda focused on high-level reflections, the Latin Consumer Summit seeks to consolidate itself as the leading regional platform that places the Latin consumer at the center; generating collaboration and strategic opportunities for the retail industry.