Mexico City, March 13, 2025.- With the aim of deepening the best practices to captivate the Mexican consumer, Grupo Ohla, through its partner Grupo Cosmic, held the Latin Consumer Summit - Chapter Mexico. This event gathered more than 100 leaders from the retail and consumer sector, establishing itself as a key space for exchanging ideas and trends.

As a prelude to the 3rd Latin Consumer Summit in Miami, the gathering addressed fundamental topics such as the political and economic context of Mexico, new shopping habits, digital transformation, and consumption trends in the country. Its goal is to prepare the ground for the main event in Miami, connect major players in the sector, and learn about the most effective strategies in the retail and consumption industry.

“The Mexican consumer and shopper is evolving rapidly, and understanding their motivations is key for brands looking to stand out in a competitive market. This event is a unique opportunity to share experiences, strategies, and visions on how to captivate our customers in this new retail era,” stated Raul Romero, partner at Grupo Ohla.

The day started with the keynote speech by John Price, Managing Director of Americas Market Intelligence (AMI), who presented the “Trends that will change consumption by 2030.” 

“Latin America is aging rapidly: in 30 years, the birth rate has fallen from 5 to 2 children per woman, transforming consumption habits and the economic future. In Mexico, the decrease in children will lead to the closure of schools, which could become centers for the elderly. However, this population still has purchasing power, driving sectors such as tourism and housing.” 

He also indicated that the rivalry between the United States and China will continue to affect global trade.  “Donald Trump will continue attracting manufacturers to his country, but his policies continue to generate uncertainty, which impacts this strategy,” he added.

“Regarding digitalization, Mexico is advancing with an annual growth of 30% in e-commerce and data.” Lastly, the Managing Director of AMI indicated that “nearshoring is booming: the Aztec country captures 10% of the factories leaving China thanks to its strategic location.”

Subsequently, the panel “How to captivate the Mexican consumer?” took place, moderated by Victoria Salazar, partner at Grupo Ohla. The conversation featured participation from Sergio Della Maggiora, Co-founder & CEO of Teamcore; Marie-Esther Bélanger, Senior Marketing & Communication Manager at Groupe SEB; Capella Barros, Chief Marketing Officer of LatinUS Beauty; and Alejandro Yaber, National Sales Director - Modern Trade at Nestlé. During the panel, the experts shared their perspectives on the most effective strategies to connect with the Mexican consumer, addressing the trends, challenges, and opportunities shaping the market's direction.

“Before talking about functionality, we need to connect emotionally with the consumer,” commented Marie-Esther Bélanger, Senior Marketing & Communication Manager at Groupe SEB.

"The consumer today is more informed, reviews feedback, seeks recommendations, and is more connected. If you have a valuable product that fosters connection and fulfills its promise, you achieve a satisfactory experience. It's also key to observe the impact of Donald Trump's policies in Mexico and on American products within this new context," clarified Capella Barros, Chief Marketing Officer of LatinUS Beauty.

For his part, Sergio Della Maggiora, Co-founder & CEO of Teamcore, indicated that “The consumer is becoming increasingly demanding. We make significant efforts in marketing and innovation, but if we don’t focus on availability, we miss opportunities: 44% of consumers who can’t find a product switch retailers."

Finally, Alejandro Yaber, National Sales Director - Modern Trade at Nestlé, stated: “There are three keys to captivating the consumer: 1) Personalization, offering exactly what they seek with added value; 2) Improving the shopping experience across all channels, adapting to their expectations; 3) Proximity, as the consumer turns to new channels that offer greater ease and convenience."

The session also featured a presentation by Ohla.IA, the division of Grupo Ohla focused on developing AI-based solutions to improve the productivity of field staff. In this space, Juan Manuel Saravia, CEO of the company, discussed the impact of autonomous agents on mass consumption. 

“The next big thing is Autonomous Agents, advanced versions of GPT with reasoning, planning, memory, and the ability to carry out tasks. Just give them a goal, and they will achieve it autonomously. This technology will impact all industries, allowing outsourcing roles, monitoring the competition, and providing 24/7 supervision,” he commented.

Latin Consumer Summit - Chapter Mexico is a key platform for understanding the Mexican consumer in a constantly changing environment. Through this event, Grupo Ohla reinforces its position as a reference in consumer insights and trend generation for the industry.

"At Grupo Ohla, we focus on generating relevant and current conversations, bringing together the best references from the sector to share best practices and anticipate the trends that will define the future of the industry. We firmly believe that the exchange of ideas and collaboration are essential for the evolution and growth of the sector," commented Antonio Monckeberg, CEO of Grupo Ohla.

The next event by Grupo Ohla will take place in Miami on May 8 and 9, gathering more than 25 international speakers who will analyze emerging trends and the latest technologies in the consumer and sales sector for Latin America.