Miami, United States- Organized by Grupo Ohla, the leading marketing and sales conglomerate in Latin America, in collaboration with FIU, this essential event will gather top industry leaders to analyze shifts in Latin consumer behavior, emerging retail trends, advancements in artificial intelligence, and strategies to expand brand presence in Latin American and U.S. markets.

Over two days, more than 500 executives from the consumer and retail sectors in Latin America and the United States will come together to debate and share insights on the industry’s most pressing topics:

• Emerging trends in Latin consumption

• Disruptive technologies in retail

• Artificial intelligence applications in the industry

• Effective strategies to connect with consumers

• Key approaches for entering the Latin market

• Innovations in sustainability

This unique event offers an unmatched experience, combining inspiring keynotes, practical workshops, and exclusive networking opportunities designed to foster leadership and collaboration in the industry.

One of the keynote speakers will be Tom Muccio, author of Collaborative Disruption and a globally recognized transformative leader. During his tenure as Senior Customer Strategy Officer at Procter & Gamble, he revolutionized the relationship between Walmart and Procter & Gamble in the 1980s, establishing a collaborative model rooted in trust, information sharing, and transparency. In his masterclass, Muccio will provide practical strategies for implementing successful collaboration models between consumer goods companies and retailers, maximizing impact and joint results.

Discover how to lead the future of consumer goods and retail in a dynamic, ever-evolving environment alongside the industry’s top leaders and experts.